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Ebook Free As I Lay Dying

Ebook Free As I Lay Dying

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As I Lay Dying

As I Lay Dying


As I Lay Dying


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As I Lay Dying

Product details

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Audible Audiobook

Listening Length: 6 hours and 51 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Random House Audio

Audible.com Release Date: August 23, 2005

Whispersync for Voice: Ready

Language: English, English

ASIN: B000B5VELI

Amazon Best Sellers Rank:

So after making it through this book, I am now ready to tackle Ulysses. It took the first chapter and a half for everything to fall into place for me. The most difficult part of reading this book, was the back and forth in time, place and voice, throughout the narrative. Although I have read other books using a "stream of consciousness" kind of writing, I was was just not getting what was happening for the first part of the book. The author does provide clues and once I slowed down and let things sit, I finally got it, italics and all.The language is challenging, as Faulkner wrote in dialect and I found myself hearing the dialogue in my head. Once I let go of plot and setting, and allowed myself to be immersed in the characters, I started to enjoy reading this book. This is certainly not a beach novel or a page turner, but rather a dismal sort of dirge for a grand old Southern family in decline, as illustrated by four days, in the lives of two generations. I would recommend this book for anyone that is looking for an experience that is worth the effort it takes to read a piece of American literature, that does not quite fit into any genre.

If you were raised in the South, you may get chills reveling in Faulkner's evocative words "the twilight-colored smell of honeysuckle." You know exactly what this means, how wonderful it is to the senses and the almost-haunting, hazy memories it stirs in you of people long in your past or passed on. This novel was the most difficult I've read, but the most rewarding once I did the work required to know how to read it, and understood its structure and meanings.I never thought I could read it; I tried 30 years ago, 19 years ago, 10 years after that, before I finally finished it a couple of years ago. When I picked it up, I concluded quickly that Faulkner must be a sadist to write anything like the first 10 pages. I read it twice and I was no better off the second time as I was the first go-round. I had absolutely no clue what the heck was going on, the sentences were disjunctive, the thoughts scrambled, the characters were dropping in then disappearing, it seemed to change time frames without any recognizable order so I had no sense of time and, ultimately, I had forgotten why it was, exactly, that I had bought the damned thing in the first place!Oh yeah, I told myself. You want to read Mr. Mint Juleps from that Rowan Oak plantation home up in Oxford. You believe that by doing that you are proving maybe once and for all time that you too can escape the past of this State in which you were raised and of these ghosts that you find despicable, this hate you had no part of, these white sheets, fulgent from the flames above them but burned by the evil beneath, these ignorant men who were passed down hatred as heirlooms to hand down to their sons and their daughters. You think if you can make it through this man's novels it will show that you are more intelligent than what people from afar believe you to be, that you are not like the rednecks you see every day but burst from within to bound over, that you are not like your mother's father who you worshiped, a business man and deacon in the town's largest Southern Baptist church, who you remember using the N word once as you sat beside him at 7 as he was driving from downtown Natchez (the home of my forefathers), a town on the mighty Mississippi River filled with beautiful antebellum plantation homes and scattered with remnants of slavery and a segregated past before you were born, the town in which your mother is now buried 10 feet from her father. And your mother, God bless her, along with your father, raised you not to hate, nor to judge, and for that you believe you have been blessed.After she was buried, you finally got the gumption to make it all the way through this knotty novel by that iconic author from the northern corner of your home state of Mississippi. It took a paperback, an electronic companion guide and an audible version to make it through and understand that you needed to read this book, that it was crucial as one more molting of the skin of your past, one more step away from the sins of the fathers, one further step away from that past for my children and hopefully their children.I did it.

Read as a student assignment the book would be, and often is, a torment for most students. It is quite simply a difficult read: chronology modulates with only the vaguest hint, the read is not a “story”, at least not in the conventional sense. The reader ‘absorbs’ the story-line through inference and innuendo and occasionally extrapolation. The characters are veiled, shadowy and obscure. "Caddy smells like trees": the 'thoughts' of the mentally diminished Benjy - ring throughout the read, subtly 'whispering' part of the plot.There are two turning points: 1st the one that the reader passes when she or he decides to continue the read despite the instinct to quit, and the 2nd (for me about halfway through the book) when there is the realization of the utter brilliance of the author for his bold method and subtle presentation and his intricate linking of the characters.It is about good and selfish, and honest and deceitful, and tradition and loyalty in Faulkner’s South back in the 1920’s. And if that is a very odd description of a “plot” - and it is - it is because traditional plot and story-line are very unorthodox in this brilliant novel. And don't expect Faulkner to 'hand it to' you in the closing pages - pay attention on every page... and expect to have to reread.

The first page of Chapter 6...This novel carved out a hive of its own in my mind. The diegesis is laden-soaked with the frisson of "intersubjectivity." Faulkner's marvelous prose is textured, like a lurid impasto; variations thereon are like adjustments in density, direction, color. But his canvas is expansive, a paradoxical four-dimensionality of past and present, representational space and unrepresentable idea; all nestled into two-dimensional canvases of page.Faulkner finds expressive words for people habitually laconic. And he can change your mind about them too.

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Ebook Download Shakespeare and Company

Ebook Download Shakespeare and Company

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Shakespeare and Company

Shakespeare and Company


Shakespeare and Company


Ebook Download Shakespeare and Company

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Shakespeare and Company

Review

"In 1919 Sylvia Beach "opened an American bookshop in Paris called Shakespeare and Company. During the following two decades it became practically a clearing house for writers of this vital post-1918 period. When no publisher would touch her friend James Joyce's Ulysses, Miss Beach published it, in 1922, under her shop imprint. . . . Headquarters for the expatriate American writers, the shop was also a favorite stopping-off place for Gide, Valéry, and other faithful international friends and customers."—San Francisco Chronicle (San Francisco Chronicle)"Miss Beach's book is intimate, not scholarly, and thus full of interesting information. Her reminiscences are literally an index of everybody in the twenties, and she knew them all."—Janet Flanner, New Yorker (Janet Flanner New Yorker)

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From the Back Cover

This book evokes the zeitgeist of an era through its revealing glimpses of James Joyce, Ernest Hemingway, Scott Fitzgerald, Sherwood Anderson, Andre Gide, Ezra Pound, Gertrude Stein, Alice B. Toklas, D.H. Lawrence, and others already famous or soon to be.

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Product details

Paperback: 268 pages

Publisher: Bison Books; Second edition (October 1, 1991)

Language: English

ISBN-10: 0803260970

ISBN-13: 978-0803260979

Product Dimensions:

5.4 x 0.6 x 8.1 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

35 customer reviews

Amazon Best Sellers Rank:

#414,978 in Books (See Top 100 in Books)

An excellent account of the literary life of Paris in the 1920s. Sylvia Beach is likeable, has no ax to grind, and plenty to say. If you have any interest in Joyce, esp. Ulysses and the gargantuan effort that went into getting it published, this is an excellent source. She is always interesting and the book is filled with anecdotes about people we all probably know: Fitzgerald, Ford Maddox Ford, Stein and Tolklas, Hemingway, and on and on. After reading Beach's book I read Hemingway's A Moveable Feast. What a different, and disappointing book that is. He has a chapter on Beach and the bookstore, but the book lacks Beach's encyclopedic knowledge of the writers who were crafting the new writing of the day.

.Sylvia Beach's memoire shimmers with intelligence, good-natured humor, gentle discretion, and a pinch of mischief. Her love for her friends and clients is evident on every page. Beach focuses on what interests her and rarely talks about herself or the wars.Hemingway, Andre Gide, Gertrude Stein, Sherwood Anderson, Archibald MacLeish, Thornton Wilder, Ezra Pound, James Joyce; all the figures of any good Twentieth-Century Literature class appear in "Shakespeare and Company."James Joyce is the major thread around which this tale is spun, and Beach's respect for him is evident. We find him peering through multiple pairs of glasses and a magnifying glass; leaning out the window to watch bombs dropping during an air raid; trembling with fear over a big dog; taking his family to the Opera, and endlessly changing the drafts of 'Ulysses.' Beach speculates that Joyce's unusual love for and ability with words is based partly on his acute sense of hearing, highly developed to compensate for his very bad eye sight.There are very charming images of other friends and colleagues, including Ernest Hemingway and his little son " Bumby", who loved to visit "Sylver Beach's."Beach mentions being threatened by a Nazi officer who wants a valuable book from her window, but does not dwell on her panicky feelings. She merely states that her friends helped her close her shop, and barely mentions her six months in a German internment camp. She speaks little of her subsequent release and hiding place.The book ends with Liberation of Paris and the welcome sight of Ernest Hemingway who picks her up, swings her around and kisses her as people in the streets and windows cheer.A delightful book.Kim BurdickStanton, Delaware

This may be evidence of obliviousness on my part, but I'm fairly certain I had never heard anyone mention Sylvia Beach and her "lending library" until I read an introduction to The Great Gatsby (although it may have been mentioned in Kenneth Slawenski's J.D. Salinger: A Life or, more likely, John Baxter's The most Beautiful Walk in the World, but I'm still bitter over that book so I don't want to give it the credit). My ignorance is hopefully evidence of the fact that I haven't read much Joyce; I hope that if I had read Ulysses or if I had studied Joyce in school, Sylvia Beach's name would have been mentioned. Because, of course, Sylvia Beach is ultimately responsible for the publication of Ulysses.Sylvia Beach opened Shakespeare and Company in 1919, and it fast became the home base for many English-speaking writers who lived in Paris—James Joyce, Ernest Hemingway, and F. Scott Fitzgerald among them. Beach spent a lot of time with Joyce, both in the process of publishing Ulysses (which was banned in the States and therefore rejected by big-name publishers) and after its eventual success, and much of her memoir does address their friendship. But Shakespeare and Company is not in any way limited to Joyce, and that is one of its best qualities.Told through a series of anecdotes, each headed by a person's name or few-word summary of the section, the book is engaging and fast-paced. I found Beach's writing style to be fairly chatty (for its time, acknowledging that this was first published in 1956), and was quickly engrossed in her descriptions of the various people who settled on the couches in her bookstore and the many dramas they brought with them. Shakespeare and Company serves well as a descriptive and non-chronological Who's Who of the "lost generation." The best part about this, though, was that Beach didn't limit herself. With twenty-two years of material, she surveyed the best of those who visited her shop, and if she talked about Joyce and Hemingway and Fitzgerald, she also mentioned Gertrude Stein, Alice B. Toklas, Bryher, H.D., and Djuna Barnes—some of whom she claimed were among the foremost writers of their generation, many of whom I had never heard of. (I realize this review is casting a lot of doubt on my education. Whoops.) I read Shakespeare and Company with my phone open to Wikipedia, and I did a lot of research while reading. The Wikipedia pages on many of the above women (as well as some of the lesser-known male authors and others mentioned throughout the book) are fairly limited, and many of them list Shakespeare and Company among their source materials. Which leads to the question: Why has more scholarship not been done on these authors—all of whom were, based on their Wikipedia pages, very interesting? (I do wish I had more of a background on this era to uncover why that is—why study Ulysses and not Ruan? It could be down to quality, but I'm doubtful.) Regardless, Shakespeare and Company is valuable in that it does include the various lesser-known figures of the interwar period. Beach doesn't make comparisons between the authors, but she does suggest that the ones who aren't household names are as deserving of study as Joyce and Hemingway.This book would have been valuable if it had been a dry recounting of the people who turned Beach's bookstore into a center of culture in Paris, but Beach was a gifted writer herself, and she made the book very readable. Really the only flaw I found (and I might not even call it a flaw) is that at times the gossipy nature of it felt more People Magazine than The New Yorker. It was as if she was sharing gossip just to share gossip, rather than for some overarching purpose. This only bothered me sometimes, because Beach was a member of this inner circle, her shop provided the structural basis for it, and therefore her occasional shift into the role of an outsider or onlooker providing insider gossip felt a little affected. Like I said, though, in most cases I found the style of the book to be a positive thing.Overall, I really enjoyed this. I very much wish I had discovered it earlier, and I look forward to reading some of the authors Beach introduced.

I didn't expect this to be literature and I wasn't disappointed in that respect. The narration covers Sylvia's admiration for James Joyce in detail, especially in how she helped him by publishing Ulysses when no one else would. The rest are thumbnail sketches of personalities that entered her store over the years. She obviously wasn't impressed by Hemingway for reasons uncited and it's a bit disappointing in that respect, but he wasn't alone. One thing is clear, however: the years she writes about clearly indicate that all the would-be's and hangers-on who had the money for passage to Paris arrived expecting to see the avant-garde of literature when they themselves became part of the circus, a circus without a ringmaster who became part of the generation that lived without a purpose.

I have been to Shakespeare and Company. It's a fascinating place. However, I wish I could go back in time to the original store and see all of these amazing authors and musicians coming and going; and perhaps be lucky enough to have met them and spoken with them. A wonderful first-hand account by the woman who started it all. Highly recommend it!

Having been intimately acquainted with the established writers, aspiring writers, and writers manque of the 1920s and 30s Paris, as well as other personalities, Beach offers wonderful insights into these special literatti. Found it very difficult to put this book down, and didn't want it to end.

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PDF Ebook The Foundations of Social Research

PDF Ebook The Foundations of Social Research

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The Foundations of Social Research

The Foundations of Social Research


The Foundations of Social Research


PDF Ebook The Foundations of Social Research

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The Foundations of Social Research

Review

Choosing a research method can be bewildering. How can you be sure which methodology is appropriate, or whether your chosen combination of methods is consistent with the theoretical perspective you want to take? This book links methodology and theory with great clarity and precision, showing students and researchers how to navigate the maze of conflicting terminology.

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About the Author

Michael Crotty is in the Department of Public Health at The Flinders University of South Australia.

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Product details

Paperback: 256 pages

Publisher: SAGE Publications Ltd; First edition (October 15, 1998)

Language: English

ISBN-10: 0761961062

ISBN-13: 978-0761961062

Product Dimensions:

6.1 x 0.6 x 9.2 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

30 customer reviews

Amazon Best Sellers Rank:

#298,787 in Books (See Top 100 in Books)

This book can be a bit difficult to read, and many people I talk to have to read the chapters multiple times. Crotty presents an well written, well considered introduction to a range of epistemological foundations. This book is absolutely essential for any social science researcher, particularly those who are interested in better understanding the philosophies that underlie widely used research methods.

Be warned. This is not a recipe book. This is not a catalog of techniques. It has no step-by-step guides to planning or conducting research. That's not what it is for.This is a book to help a methodologically reflective researcher survey a wide range of possible research approaches, pick a suitable position, get oriented, and start conducting intellectually coherent research. If that is something you need and value, this book will help you. It is a very clear and engaging read.As a design researcher I appreciate the method Crotty used to develop this book. He essentially employed UCD, iteratively writing, testing and improving the material prior to publishing it. I think this must have contributed to this book's success.

Crotty is a must read for those conducting research in the social sciences. The reading is informative, rich, and took me several reads to get through. However, the information provided was worth the multiple reads.

Helpful for those doing their thesis or dissertation.

I got this book for a class I was taking and am very happy to add it to my library for my field of work, which is counseling. This has excellent information on research and will be beneficial to me when I begin my counseling career next year. Quick delivery too!! Thank you!!! A+++

This is one of the best research books you will ever buy. It really gives you a lot to think about from a critical perspective and challenges you to fully understand yourself as a knowledge-creator. I strongly recommend it for any scholar.

The book is full of good information. I recommend purchasing if there is an urge to gaining a deeper understanding. Was very helpful for me.

The content of the book really impresses me. It's pity that the paper of the book is a little tough.

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Free Ebook Zag: The Number One Strategy of High-Performance Brands

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Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands


Zag: The Number One Strategy of High-Performance Brands


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Zag: The Number One Strategy of High-Performance Brands

Review

“Each of [Neumeier’s] books is excellent, but ZAG is revolutionary.”—JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME “You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.”—SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG “Here’s a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start zagging.” —KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY “The revolution needs passion, imagination, and a dangerous handbook. Hereit is, born in the trenches yet written with enough verve and imagination to get you out of them—fast.”—BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY “A big idea surrounded by 17 practical steps and presented in a delightful style.  The presentation alone is worth the price of the book.” —DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY “Awesome book—even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.”—ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS “There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.” —PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT "ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.” —GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD “Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.” —AL RIES, AUTHOR OF THE ORIGIN OF BRANDS "It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.”—BUSINESSWEEK

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From the Back Cover

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing "difference" into your brand- how to turn your brand's "onliness" into a "trueline" to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to "stretch" your brand without breaking it- how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands-radical differentiation. "ZAG "is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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Product details

Paperback: 192 pages

Publisher: New Riders; 1 edition (September 30, 2006)

Language: English

ISBN-10: 0321426770

ISBN-13: 978-0321426772

Product Dimensions:

5.4 x 0.9 x 8 inches

Shipping Weight: 12 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

77 customer reviews

Amazon Best Sellers Rank:

#39,634 in Books (See Top 100 in Books)

Nothing new here. Take one chapter (WHEN EVERYBODY ZIG - you should ZAG) from the original book (THE BRAND GAP) and explain it in more details. Still it’s a good read, some case studies are outdated, but no complaints here. If you get the point, it’s worth it. I bought a used copy on Amazon, worth every penny. Great lesson about focusing you message , so you’ll add customers and not lose them. Very helpful to learn the things you can do to survive in the ocean of competition.

You have to read Zag like you read the bible- it tells a great story but you often are better served not delving too deeply into the statements made by the author to support his points (i.e. the fact that 11 million people went to Europe in 2006 versus 8 million in 1964 as evidence of a shift in American society- though as a percent of the population it is almost no change at all in Americans traveling abroad).Such is the nature of writing about a topic where 1) the author makes his money selling branding services; 2) he doesn't believe in hard numbers to prove points, harboring the predictable anti-research position that is both a great strength and weakness of this book and books like this (i.e. Blink). It also may be the most acceptable way to write a book that is not so dry and academic that nobody would want to read it.But the story being told is a great one and it is really well told. Neumeier needs to get a lot of credit for presenting ideas simply (not simplistically) which many other authors would make very complicated. The book is also just really well thought out so that it is thoroughly enjoyable to read even as you get into some pretty important topics that others might get bogged down in jargon or overly long explanations. The book also gets high markst for not only discussing what a "zag" is but also showing you how you can get there if you follow his clearly outlined process.So while the book is clearly a campaign for what he believes versus an objective look at branding, it is great read and I would recommend it for anyone working in marketing/branding that wants a refresher or reminder about what you should be thinking about in our ever-changing world.

had to get this book for a class in my marketing program. what a great read and would recommend this to anyone who wants to learn more about Zag

One of the most direct, well communicated, and immediately applicable handbooks of brand building, brand loyalty building, and buyer building principles I've ever read. A superior companion to "The 22 Immutable Laws of Branding" [which were not really 'immutable' by the way] by Al Ries & Jack Trout.This is a must have reference book for all business people whether connected to marketing or not. Every job in any business is in some way connected to the success of a product.

In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and customer experience, noting that brand-building isn't a series of isolated activities; rather, it is a complete system in which five disciplines - differentiation, collaboration, innovation, validation, and cultivation - "combine to produce a sustainable competitive advantage. " His intent in Zag "is to zoom in on differentiation to reveal the system within the system."Initially, he observes that the human mind deals with clutter the best way it can: by blocking it out. As a result, "the newest barriers to competition are the mental walls that customers erect to keep out clutter. For the first time in history, the most powerful barriers to competition are not controlled by companies, but by customers. Those little boxes they build in their minds determine the boundaries of brands." (Thomas H. Davenport and John C. Beck also have much of value to say about these boundaries and barriers in The Attention Economy: Understanding the New Currency of Business.) In his latest book, Neumeier explains how to overcome these barriers with radical innovation - "the engine for a high performance brand" - that requires mastery of four disciplines:1. Finding your zag2. Designing your zag3. Building your zag4. Renewing your zagEverything begins with identifying the zag. That is, offering something that combines the qualities of both good and different. "When focus is paired with differentiation, supported by a trend, and surrounded by compelling communications, you have the basic ingredients of a zag."OK, but how to do that? Neumeier provides a design process that consists of 17 checkpoints, each formulated as a question. He explains how to answer each of them correctly (i.e. an answer most appropriate to the given organization) by proceeding through a sequence of 17 checkpoints, each of which evokes a question to be answered correctly (i.e. appropriate to the given organization), with the first two previously posed as a trilogy in The Brand Gap: "Who are you?" and "What do you do?" Responding to them may prove far more difficult than it may first seem and a correct (i.e. appropriate) answer to each is essential to achieving radical innovation. The third question posed previously, "Why should I care?" creates an even greater challenge. Fortunately, a correct (i.e. appropriate) answer to that question will be revealed by carefully proceeding through the remaining 15 checkpoints.It is truly remarkable how much substance and how many thought-provoking questions Neumeier provides within a narrative of less than 200 pages. With both rigor and eloquence, he explains how radical innovation can break through ever-increasing clutter in a competitive marketplace, whatever and wherever it may be. Special note should also be made of the book's production values. All of his core concepts, checklists, key points, observations, and recommendations are presented within a visually appealing context. The last time I checked, there are about 34,000 business books on the general subject of brands. Neumeier has written two of the most valuable among them. Bravo!

ZAG while everyone else ZIGS would be the headline to this wonderful marketing strategy book. This book is every bit as concise and to the point there is to exploring business strategy on creating a brand.The author purposely made the book a short read and I appreciate it. It takes out a lot of extra useless information and retains exactly what is needed. Great examples, great references for further study and letting you, the reader know, that your business strategy needs to be sharp and focused like a sword.There are concepts in this book for all businesses from established brands looking to innovate to businesses looking to grow and for the entrepreneur.If your interested in learning more about brand identity and strategy, this is the perfect book as a starting point for all.

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Ebook Download , by David Corbett

Ebook Download , by David Corbett

Do not you believe that checking out books will provide you much more benefits? For all sessions and also sorts of books, this is taken into consideration as one manner in which will certainly lead you to get finest. Each book will certainly have different declaration as well as different diction. Is that so? Exactly what regarding guide entitled , By David Corbett Have you read about this book? Begin; do not be so lazy to recognize more concerning a publication.

, by David Corbett

, by David Corbett


, by David Corbett


Ebook Download , by David Corbett

Do you do any of these things that will lead you to be a superb personality? Do you do some parts of those? Many people have willingness to be an excellent person in all condition. Restricted condition and scenario doesn't suggest that it's limited to do something better. When you want to choose to do something much better, it is needed for you to take , By David Corbett for your support.

The advantages to take for checking out guides , By David Corbett are pertaining to enhance your life quality. The life high quality will not only about just how significantly knowledge you will acquire. Even you review the enjoyable or enjoyable books, it will certainly aid you to have enhancing life quality. Really feeling fun will lead you to do something perfectly. Furthermore, guide , By David Corbett will certainly provide you the driving lesson to take as an excellent need to do something. You might not be worthless when reading this publication , By David Corbett

When talking about the finished benefits of this book, you could take the review of this book. Several testimonials reveal that the viewers are so completely satisfied and also surprised in , By David Corbett They will leave the good voices to elect that this is a great book to read. When you are really interested of what they have actually checked out, your turn is just by reading. Yeah, reading this book will certainly be none problems. You could get this book conveniently as well as read it in your only extra time.

Furthermore, when you have the reading routine, it will certainly lead you to maintain and also go forward for much better problem. A publication as one of the home windows to reach much better globe can be attained by locating the expertise. Also you have no concepts about guide formerly, you can understand more and more after starting from the very first page. So, just what do you consider , By David Corbett that you can take it to check out from now?

, by David Corbett

Product details

File Size: 1038 KB

Print Length: 418 pages

Page Numbers Source ISBN: 014312157X

Publisher: Penguin Books (January 29, 2013)

Publication Date: January 29, 2013

Sold by: Penguin Group (USA) LLC

Language: English

ASIN: B008EKLO1M

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Amazon Best Sellers Rank:

#216,508 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Full disclosure: I've read all of Corbett's novels. He's one of my favorite crime writers. I've also taken a writing class with him, which isn't cheap. His help on my book was invaluable. Now for only $17 or less, you can get a valuable book on writing, like taking a master class. Thing is, it's not about "character," it's about how to create a living person in your work. A living person with drives, wants, and needs, values, an unconscious, with secrets and contradictions, and wounds. A person with heart rather than a "personality type." On and on the book goes from a simple premise, like a philosophical treatise, getting deeper and deeper into the self, the examined life, even marveling at the ultimate fiction of this self. A very rich and profound writing book. The many examples were very helpful. Finally, my epiphany: other characters define the main characters. "We don't know ourselves by ourselves," Corbett writes. For me, this book is a godsend. It helps lift me out of my overbearing subjectivity when I write, and helps me to really create fully realized characters in a "teeming" world. My only negative is that he also used some examples from television, which I didn't know about--but after all, the book is for "fiction, film, and TV."

I teach screenwriting at the university level; and it's been - literally - years since I've found a decent book on character. I was really pleased with this one, and I've added it to the syllabus. One of the first things I tell my students each semester is that there is no book that is magically going to make you a better writer. Only writing can do that. But a good book can help you think and brainstorm in productive ways. Corbett used to be a detective, and he approaches character development from an investigative perspective as well as a developmental one. He also includes some helpful exercises. The book isn't perfect, or magic - but it's a keeper.

Corbett's guide is more than just some paint-by-numbers attempt at creating story character, nor does it suggest a number of details or attributes needed to make a fictional character work. The Art of Character is an examination of the process for creating emotionally rich and deeply engaging story people. With meaningful examples from film, television, novels, and plays Corbett shows how the aspects of fictional character development work. A number of helpful exercises are included with each chapter to help further illustrate the process and enlighten the writer. I would definitely recommend this book for any author wanting a better understanding of how character relates to plot and how characters can relate to each other in meaningful ways. This will be the book I turn to again and again for story creation directions.

Excellent addition to my collection of books on writing. Corbett's take on breathing life into characters is insightful, and his understanding of what makes a character work reflects his deep understanding of what it is to be human, what makes humans work - including the fact that sometimes there's no clear-cut answer, because truth be told, we humans can be messy and unpredictable at times, delightfully endearing at others, and we can surprise, in ways one would never have considered. Definitely worth adding to your collection, great for beginning and advanced writers alike.

This is a wonderful book.I was struggling with my characters, realizing that I had to dig more deeply into the "why" of their actions. This book has excited and reinvigorated me.Yes, I agree with the one star reviewer that Mr. Corbett's writing style can be a bit, er, clumsy. Corbett seems to love fifty cent words and he plunks those words into what I feel are unnecessarily long sentences. The result sometimes ruins the flow of his wonderful and creative advice.I love this book anyway. The exercises are extremely helpful and have really assisted me in polishing my characters. Already they have so much more depth and are so much more interesting.I highly recommend this book, along with Alan Watts' 90 Day Novel. These two books can be a good start to a great novel.

All my writing is character driven so I can appreciate Corbett's excellent book. And while I have lots of writing books on craft and characters on my shelf, this is one that I'll use as a reference regularly. His instructions and examples gets you into the grit of character development. I can open to any page at random and get a jump-start. Here's something he says about the difference between emotion and feeling: the difference is "more one of degree than kind. Feeling is emotion that has been habituated and refined. Emotion is more raw, unconsidered ... comes unbidden. Rage is an emotion. Contempt is a feeling." I really like his understanding of a character's psychological nature and these subtleties. Corbett's advise about creating scenic context for characters is the best I've read anywhere. One downside to this book: no index.

Great book for helping writers create full, robust, meaningful characters. Helps you think about your characters in a more in depth way which helps you write more authentic stories based on what those characters would do opposed to forcing them in situations just because you are attached it the scene and scenario you wrote before knowing your characters.

If you're looking for a quick read, this is not it. In fact it's rather a slow read. However, the insights it provides are invaluable to writers - way beyond what does your character desire, far past making lists of character traits. This book explains how to plumb the inner worlds of your characters to make your fiction sing with depth.

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